Meeting digital expectations today means operating intelligent and adaptable processes which connect people, software and devices in real time.
But this is far from easy in many enterprises, where inflexible technology, organizational silos and fragmented processes frustrate customers and create operational inertia and inefficiency.
In their rush to become digital almost every enterprise is eager to use new technologies to transform the way they create value. By studying digital leaders they have seen the way that Web-enabled connections between people, systems and devices can transform business models and create better outcomes. But in focusing on the digital front-end many companies miss the most important point; creating ‘pixel thin’ solutions via new apps or slicker websites fails to address the underlying process and integration challenges necessary to succeed, simply layering more complexity over existing silos.