Pierre Fabre transforms marketing processes to digital
Pierre Fabre, a global pharmaceutical group, used RunMyProcess DigitalSuite to digitally transform its marketing operations by quickly creating new applications that fit the organization’s specific needs and are globally available at the touch of a button.
Challenges Faced by Pierre Fabre
Pierre Fabre needs to deliver consistent global marketing campaigns to promote its cosmetic brands and engage health professionals around the world. But this is a complex process due to the multitude of countries, people, and requirements involved. Attempting to manage this complexity with basic tools has led to delays, inefficiencies, and risks. The organization was in search of the right partner to work with in addressing these marketing issues – and after evaluating a number of software companies, Pierre Fabre decided that Fujitsu RunMyProcess with its cloud-native, low-code platform RunMyProcess DigitalSuite, was the best fit.
Pierre Fabre Solutions from Fujitsu RunMyProcess
RunMyProcess DigitalSuite enabled Pierre Fabre to digitalize its marketing processes by creating fully-customized, mobile-ready solutions that are deployed globally, empowering teams to collaborate irrespective of location. By leveraging RunMyProcess DigitalSuite’s intuitive drag-and-drop design tools, Pierre Fabre was able to quickly build multiple web applications. With an integration to its back-office ERP, they are even more cost-effective and flexible than in-house solutions. As a result of this initial success, Pierre Fabre’s use of RunMyProcess DigitalSuite was extended to other areas of the business, helping to digitalize further activities including logistics and internal validation processes for top managers.
Background
Headquartered in Castres, France, Pierre Fabre is the country’s second largest independent pharmaceutical company, covering all aspects of healthcare, from prescription drugs and over-the-counter products to dermocosmetics. The organization has operations in 47 countries and its products are distributed in over 130 countries. In 2017, Pierre Fabre’s revenue amounted to EUR 2,318 million.
Pierre Fabre Results
- Greater global consistency, collaboration, and visibility within indirect marketing activities
- Increased productivity, efficiency, and responsiveness for staff through end-to-end automation
- Faster time to value, using a cloud-based approach to deliver applications within a few weeks
- Extension to other areas, including logistics and internal validation for top managers